Building over a three-year period towards, and through, the launch of new model lines in the Sport Heritage range, Yamaha Motor Europe needed to raise awareness within the custom motorcycle scene using the Yard Built platform.
Create a series of multi-media productions to tell the story of Yamaha’s Yard Built collaborations with the world’s top custom motorcycle builders, sharing these productions with the world’s global media and placing Yamaha and the Yard Built/ Faster Sons label at the heart of the global custom motorcycle world.
SMC put together an experienced production team and travelled the world over a three-year period, capturing the Yard Built stories of iconic custom builders on location first hand in their natural environments. We then built strong relationships with the world’s most credible custom motorcycle and trend media to ensure the video and photographic materials were shared on the most relevant channels.
We built on this by designing, producing and managing Yard Built activations in custom motorcycle lifestyle events across Europe with a turn-key display area, taking the platform to the heart of the motorcycle and style community.