People

good people

make good places

DENNIS SOL

Why work if you can live your passion. Dennis has been working in the Advertising industry for at least two decades with many large network agencies, including TBWA, Publicis and Ogilvy. His career covers client service and management on multiple levels, from production and traffic to art-buying and project management. Founding the company in 2013 enabled him to work with a great team of people and passionate clients. A Mario Cipollini lookalike on the bicycle with flashy outfits and a Land Rover Defender fanatic with a devil-may-care attitude towards his children riding motorbikes, to the great dislike of his spouse... on all topics.

Dennis Sol

GAVIN MATHESON

Gavin co-founded Sol & Matheson in 2013 to build on his public relations experience and take client service to the next level. His career has included several years in motorsport as press officer for Yamaha in the World Superbike and MotoGP Championships as well as account management roles on FMCG, entertainment and consumer clients in leading London agencies that include Jackie Cooper, Henry’s House and Shilland & Co. A self-confessed petrol head, he has a compulsive habit of buying unreliable but characterful cars and motorcycles as well as sharing his gin addiction with the world.

Gavin Matheson

MARIËLLE SOL

Behind every successful company there is a strong, wise and hardworking woman, as if Graucho Marx had personally met Mariëlle. She is the conscience of the company, keeping an overview of daily office operations, taking care of the crew and making sure we draw between the financial lines. Don’t be fooled by her size as her impressive Thai boxing skills make her a woman not to be messed with. Out of the office she easily transforms into a mother of three, always in high heels and always glamorous. No kiddy drool is going to mess that up.

Marielle Sol

KENNY BOON

Kenny arrived at Sol & Matheson in 2015 as a Project & Account Manager. He runs a variety of projects on a daily basis and loves looking for things to surprise the client with as well as looking for new (business) opportunities. Since the start of this millennium he developed a broad experience in various Marketing and Communication areas with a wide range of premium brands as clients. An unsinkable happy camper, raised in, on and with motorcycles, who likes to know a bit of everything and is a massive USA addict.

Kenny Boon

ISABELLA MARCIS

Isabella joined Sol & Matheson at the end of 2015 as a project manager. Her career started in the motorsport industry in her early twenties, although being from Assen she was raised on a racetrack. She checked out of the office world for a few years, focusing on yoga and ayurveda studies and working on her latte art in coffee bars before returning to the world of motorsports in 2015. Hooked on yoga, you can find her on the mat in her off-time or teaching herself in many of the yoga school or gyms. If not there, she’s drinking white wine in a fancy wine bar.

Isabella Marcis

ALEXANDER MATHESON

Alexander landed at Sol & Matheson in 2017 and works as the house copywriter and technical support. His focus is split between creating fresh, engaging copy for Sol & Matheson’s growing client base and helping the company’s press officers get their releases and media online efficiently. In recent years he has focused on writing effective and timeless content for a wide range of individuals and brands, large and small. When he’s not in the office he can be found reading or writing novels, binge watching TV shows or relaxing with a Friday night Gin and Tonic.

Alexander Matheson

ALEX PLOEGER

Alex joined Sol & Matheson in 2015. He began as an event manager coordinating customer events across Europe. He quickly developed into a project manager and now coordinates all logistics, staff and planning for our multiple pan-European experiential tours. With a history in automotive, transport and coordination projects he is a master in finding solutions for logistics throughout Europe. With an irrepressible sense of humour, when not conquering the roads of Europe Alex can be found either out on his motorbike with friends, or fixing it (it’s a Ducati).

Alex Ploeger

MICHAEL GROEN

Michael is part of the SMC family since 2016. A self-taught graphic designer that also holds a masters degree in Corporate Communications. He gained is experience as a designer in the streets of Amsterdam and therefore likes to see himself as a bit of a pirate. In the past few years he worked as designer and communications specialist for well-known international brands in industrial, financial and business service sectors as well as for non-profits and governmental organizations. He tends to consume quite some coffee and he likes to match his sneakers with his t-shirts.

Michael Groen

NIKKI SCOTT

Nikki arrived at Sol & Matheson in 2016 as the Yamaha Motor Europe MXGP Press Officer and acts the medias main point of contact for anything related to Yamaha or the Official Yamaha Riders. As a natural creative she is responsible for preparing, writing and publishing press releases, race reports, photos and videos. As a former professional Women’s Motocross Rider, Nikki has an invaluable connection to her work and is a familiar face at Motocross events worldwide. When she’s not in the office, Nikki can usually be found near anything with wheels.

Nikki Scott

JOS RIETVELD

Coming off the back of almost a decade spent working at the Heineken experience in Amsterdam, Jos knows what it’s like to run largescale public events under extreme pressure. His role in the company is Hospitality Coordinator and he spends his days setting up, coordinating and martialing the hospitality services at racing events around Europe. When he’s not hard at work he’s working out hard or showing off his skills on the football field. True to his roots, he can be found after the work is done with a Heineken in hand.

Jos Rietveld

ANGELINA SEVERINO

As a designer Angelina, Angie to her friends, is unparalleled. She brings with her over a decade of experience working for international advertising agencies such as TBWA, DDB and Starcom. Her flair for fresh vibes goes far beyond her innovative approach to aesthetics. She spends her free time either visiting friends in far flung locations or curling up at home with her pet rabbits. If you need to find her outside of office hours, check anywhere in Amsterdam that stocks avocado based cuisine.

Angelina Severino

MAARTEN KORS

Maarten is a wanderer at heart and as one of Sol & Matheson’s event managing, truck driving mechanics, he gets to wander as a part of his daily routine. Running experiential tours throughout Europe, Maarten puts years of knowledge built through diverse roles fixing everything from motor bikes to jet-skis and handling businesses from bars to adventure tours to great effect. He lives life on two wheels and when he’s not working he’ll be finding winding roads somewhere in the mountains of Europe or tinkering with engines in the garage.

Maarten Kors

STEFANO CALZAVARA

After finishing his Bachelor’s Degree in Philosophy, Stefano realised he needed to find a way into the world of motorsports. He gained his Master’s in Sport Management and the scene was set. Since then he’s found himself deep in petrol and tarmac both professionally and as a passionate supporter of all things fast. He brings his wealth of talent to Sol & Matheson as a Junior Project Manager, focusing on racing events throughout Europe. When he’s not organising just about anything, just about anywhere, he’s firing up the BBQ and pouring himself a fruity red.

Stefano Calzavara

TOINE BOESSEN

Toine has been a tour coordinator, truck driver and mechanic with Sol & Matheson since 2017 and spends his time running experiential tours throughout Europe. A technical wizard with all things two wheeled and motorised he’s always at home getting eager riders out on the track with the right machinery. When he’s free from work, he enjoys indulging his love for all things Italian; from wine and cheese to fine cuisine. Bellissimo!

Toine Boessen

THORSTEN LENTINK

Despite his young years, Thorsten brings a wealth of experience to the table that is invaluable to the business. Currently working on a graduation thesis on commercial economics and sports marketing, he’s using his time with Sol & Matheson to help develop new methods of developing and communicating client messages while evolving his own understanding of communications. When he’s not hitting the books he’s on the mud tracks of Europe, ripping it up on his dirt bike.

Thorsten Lentink

CHRIS DU GRAIE

With a career that has taken him from one corner of the world to the other, working logistics and transportation and finding solutions where others find problems, Chris brings an invaluable well of experience to the Sol & Matheson table. As one of the company’s Event Coordinators, he puts those skills to terrific use and acts as go to resource with his unparalleled knowledge. When he’s not working, he’s spending time with his four sons; cooking, riding motocross and practicing the subtle art of Aikido.

Chris du Graie

DAVE HORNSEY

As one of Sol and Matheson’s event managers, Dave spends his work days driving throughout Europe. With a work history that touches on every level of logistics from management to hauling, and experience in sales, design and more; there’s nothing Dave can’t turn his hand to. Building his new home takes up most of his free time but when he finds a moment to reflect you’ll find him enjoying a rare steak or trying to squeeze in skiing or snowboard on the slopes.

Dave Hornsey

IAN WHEELER

The experience that Ian brings to his role as the Yamaha Motor Europe WorldSBK Press Officer is as invaluable as it is extensive. With close to two decades in the paddocks of Superbike and MotoGP teams, Ian has forgotten more about road racing than most people know. When he’s not wrangling his riders or covering races, Ian can be found up in the hills on his mountain bike or kicking back somewhere serene with a gin and tonic.

Ian Wheeler

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Good people

make good places